From the dressing room to the board room: Former Dublin GAA Manager Dessie Farrell Joins Procure.ie Advisory Board
Procure.ie, Ireland’s largest utility consultancy, is delighted to announce that former Dublin GAA senior football manager and entrepreneur, Dessie Farrell, has joined the company as an Advisory Board Member.
Farrell, who guided Dublin to All-Ireland success in both 2020 & 2023 and has long been recognised as a leader both on and off the field, will bring his expertise in strategy, performance, and organisational development to support Procure.ie’s next stage of growth.
“Having someone of Dessie’s calibre join our Advisory Board is a real endorsement of what we’re building,” said Keith Donohoe, Managing Director of Procure.ie. “His leadership credentials, proven track record in managing elite teams, and experience in driving cultural and organisational change will be hugely valuable as we scale.”
Farrell’s connection to Procure.ie goes beyond his advisory role — several of his former Dublin players, Dean Rock, John Small, and Paddy Small, are already part of the Procure.ie team. Their transition from the pitch to the business world reflects the company’s commitment to performance, teamwork, and resilience at every level.
As one of the founders of the Gaelic Players Association and an accomplished business leader, Farrell has consistently demonstrated vision and resilience in delivering results. His appointment strengthens Procure.ie’s focus on innovation, high performance, and client success.
Commenting on his new role, Dessie Farrell said:
“I’m delighted to join Procure.ie’s Advisory Board. The company is reshaping how organisations approach procurement, and with some of my former players already contributing to its success, I look forward to supporting its ambitious plans for growth and impact.”
About Procure.ie
Procure.ie is Ireland’s largest utility consultancy with offices in Dublin and Cork. The company helps businesses nationwide save on their utility bills through a free-of-charge service. Today, Procure.ie supports over 20,000 customers across Ireland and is a proud member of Guaranteed Irish.
